In order for the best digital marketing agency, first, we must understand “what’s digital marketing”, “will digital marketing benefit your business” and answer the question “how do I get more leads for my business?” – which should be the objective of any marketing.
What is a Digital Marketing Agency?
The dictionary definition of Digital marketing may be the marketing of products or services using digital technologies, mainly on the web, but also including mobile phones, display advertising, and any digital medium. So easy to summarise in one sentence, yet it’s rather a complicated process to obtain right and to make sure that your entire digital marketing is working together, not as silo activities. That’s where the expertise and connection with the very best digital marketing agencies can be extremely beneficial.
Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a couple of years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day long, each day and “live online”. Searching for information, a product or service is as quick and simple as searching Okinawa flat belly tonic on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing targets getting your information, products and services in front of people if they are looking online. The best digital agencies understand the buying procedure for your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and buy are called “micro-moments” and the most effective digital marketing agency will show the relevant information, service or product at the targeted amount of time in the buying process.
Whilst some digital marketing agencies may also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will focus on online marketing instead of “marketing companies” who commonly focus on TV, radio and print marketing.
Regardless if your organization is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be quite a fast, often instant, and reliable way of getting leads into your organization and driving up revenue. The most effective digital marketing agencies will manage each of the digital advertising based on profits on return (ROI) ensuring the leads generated are at a cost which makes business sense and increases profit levels. Digital marketing will benefit your organization and answers the question “how do I have more leads for my business”?
Digital marketing, sometimes referred to as website marketing, can be divided into a amount of important features and services:
Search engine optimisation, mostly abbreviated to “SEO”, may be the process of getting your website found on engines like google when people create a search relevant to your organization, services or products.
Regardless if your website is e-Commerce or selling services it will drive leads and sales into your organization if it’s found for the keyphrases people use (also known as “keywords”) to look for them in Google.
SEO requires experience and understanding of how Google reads your website. What messages and information you need Google to learn for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven history of ranking websites saturated in the search results.
SEO works best once the proven methods of obtaining rankings are applied together with latest trends which are driving traffic. An example of this is the “near me” phenomenon, which includes seen a 150% growth within the last 12 months, where mobile phone users are adding “near me” with their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local service or product supplier.
Although SEO can be a stand-alone service, it is most reliable when combined with PPC, social media marketing and reputation marketing. SEO can be the cornerstone of effective PPC, social media and reputation management campaigns.