In today’s society, the department store is a solid feature in most towns and cities over the UK. Popular for their huge range of products, such as for example clothes, electrical items and furniture, all located beneath the one roof, they have come to be referred to as one-stop shops, effectively eliminating the necessity to trawl round a huge selection of individual stores to purchase different items.
Built on the concept of convenience, department stores Department Store have already been around for over 100 years. Inevitably over time, they have evolved to own consumer increased expediency, with features such as for example online catalogues becoming typical.
However, the advent of the department store came into being in 1852 in Paris, France. At that time, computers had yet to be invented also it was the physical stores themselves that were celebrated for their innovative approach to shopping. Not only have there been a variety of different departments displaying a range of goods on the market, but those goods also had fixed prices attached to them, removing the need for bargaining and haggling. It was at this time the idea of a ‘money back guarantee’ was introduced, which allowed for the exchange and refund of unwanted or faulty goods.
By 1890, the idea of department stores had taken hold and retail entered a complete new era. Over time, many features were put into them, to make the shopping experience as holistic as possible for consumers, without them leaving the store. For instance, features, such as for example restaurants, and services like personal shoppers, generally became standard.
The introduction of department store catalogues was also a large step. The stores could not only extend their branding in to the home, but additionally it meant that customers could order what they wanted simply by looking at the catalogue, and either calling up to place their order via calling, or posting an order form.
It is the advent of the web, however, which has really changed how people shop and has served to extend even further the range of goods and services department stores offer. No longer are people restricted to the merchandise in one particular store or catalogue (different stores, depending on their size, will stock different items, whilst catalogues are restricted by printing costs, for example), and instead they now have access to a larger selection of goods.
Additionally, people can order their desired items online and also have them delivered a few days later. Indeed, if the fast delivery option is chosen, it’s possible for some items to be delivered the very next day.
Many high street shops now operate an online outlet in addition to their high street property operations and Debenhams Direct is but one of these of what department stores can offer in the form of website services. From their online wedding ceremony, where you could organise your wedding gift list, buy stationery and shop for your dress, and hire the groom’s outfit, to benefiting from their special clothing range previews and exclusive gifts, you can partake in a holistic shopping experience, without leaving the comfort of one’s armchair.